PLG vs Follow Up Boss: Partners in Crime

Follow Up Boss (FUB) is widely considered the best real estate CRM for managing leads and teams. But it is purely a CRM—it does not write listing copy.

PLG generates the listing copy that actually attracts those leads. Once PLG helps you market the listing via the MLS, social media, and email, FUB is where you manage the buyers who respond.

Use Follow Up Boss to work your leads. Use PLG to generate the listing copy that gets those leads to call you in the first place.